The 3-touch WhatsApp drip that wins back cold carts
60 minutes, 24 hours, 72 hours. Why the timing, tone and objection-handling of each touch matters more than the discount.
Touch one: the gentle nudge (60 minutes)
An hour after abandonment the intent is still warm. The first message simply restates the cart with a photo and a checkout link — no discount, no pressure. A surprising share of carts close right here, at full margin.
Touch two: handle the objection (24 hours)
If they didn't come back, something's in the way — usually price, shipping cost or COD doubt. The second touch asks. An AI objection analyser reads the reply and answers it: shipping clarified, size guide sent, COD offered with a token confirm.
Touch three: the closer (72 hours)
Only now does a discount code appear, with an expiry. Scarcity works because the two earlier touches built context. Codes are unique per customer, so the discount never leaks to deal sites.
Attribution or it didn't happen
Every recovered order ties back to the exact touch that closed it. When you can see that touch two recovers ₹40 of every ₹100, you stop guessing what your automation is worth.
Put this playbook to work.
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